User blog comment:AntiScootaTwo/New personalization packs available on Ghosts for Xbox platforms/@comment-90.198.52.227-20140701183744/@comment-24756040-20140709030317

Remember, the DLC they make is how they get true profit. The more they trick gullible people into buying these products they've made up (probably because Tina dreamed of making more money off of DLC than Treyarch did), the more true profit they reap.

It's not necessarily the game itself that gets the money for a company.