User blog comment:Corporal Morgan/MW3 and Soap/@comment-1940967-20100804172207

It's a marketing ploy.

Here's how it works in the thought of a gamer

"Oh no Soaps really hurt! Will he make it? GO PRICE KILL SHEPERD! PRICE NO!!! SOAP HELP HIM! CHRIST HE PULLED THAT OUT HIS CHEST...hahaha sheperd=OWN3D. Yay Price is OK, But Soap's bleeding out, what a hero, Oh look their is Nikolai he will help! what do you mean you know a place you crazy Russian Bastard I wanna know if Soap survived!"

Then when the game leaves people mere shadows of themselves in the geeks case and they will do anything to find out!

It's quite clever really, the Cliffhanger makes you count down the days to find out if he's alive and you want to know how, If he did, survive.