User blog comment:Damac1214/New Call of Duty: Black Ops III Teaser Released - "Ember"/@comment-24260323-20150423221345/@comment-3171236-20150424042706

You probably won't play as him, but he might be someone you consult like Woods from Black Ops II, or he could be the general. Who knows, they have to call it Black Ops III for some reason.

Wouldn't be much of a sequel if it was completely unrelated to the other two games in the series.