User blog comment:Ausir/PS3 getting a Black Ops bundle/@comment-67.6.58.243-20110526065737

It's not necessarily too late. That would be like calling the bundles of LBP w/PS3 or any other game+console combo late. It's a smart strategy; now when kids and parents alike have a choice between XBox or PS3, they'll go to the store and find out one console comes with the game that every 11 year olds wants, amd one doesn't. Easy point for Sony.