User blog comment:Deathmanstratos/Activision posts "It's Call of Duty Time" TV Ads/@comment-4921618-20131013160227/@comment-1854594-20131015224735

That's what I was thinking as well, unless they were talking about campaign. Although of course just because you are advertising something in a commercial doesn't mean you use the product, it just means you are getting payed to say something to a camera.