User blog comment:Callofduty4/Black Ops II breaks Gamestop pre-order records and more/@comment-18124041-20121019020721/@comment-18124041-20121025024119

^ Ok so I'll explain using what I've seen on this one picture. Basically, it would be what game dev would be what in a party. Activision (for COD) was described as the guy who tells a funny joke one year, and the next year he tells it again and it wasn't as funny as the first time, and it gets less funny over the years he tells it, because of the repetition. Hope that helped.