User blog comment:Damac1214/Tons of Call of Duty: Black Ops III info leaks - 2 Days til Full Reveal/@comment-12521892-20150425031017/@comment-1263839-20150425194157

Could be like Saints Row, you customise them but it's still its own character.

Hopefully they won't be so generic like all of CoD's protagonists thus far, though.