User blog comment:Agold21/New Black Ops Single Player Trailer/@comment-85.186.179.210-20101013152756/@comment-85.186.179.210-20101013164939

And I've already told you, Activision owns all the trademarks, since they are the publisher of the entire franchise.

As such, they could have Treyarch include baby Soap, or kindergarten Makarov, if they so wished, because they have all the legal rights to do so.