User blog comment:AntiScootaTwo/New personalization packs available on Ghosts for Xbox platforms/@comment-69.207.200.72-20140701191749/@comment-24756040-20140708160116

At least Treyarch included a Zombies map and the Peacekeeper...

As well, IW's packs DO include a new gun(s) (barring Invasion) and Extinction.