User blog comment:Cloverfield monster/Why does every single game coming out need to be rated M?/@comment-3503432-20130923222810/@comment-3171236-20130924024837

The problem with the ESRB is that parents never really cared about what the ratings meant, or what they were for.

Now however, we're starting to get parents who grew up with video games, and pay more close attention to what the ratings mean.