User blog comment:Damac1214/Vonderhaar tweets interesting tweet about the possible future of Zombies/@comment-67.106.127.111-20130531221717/@comment-25496444-20130602091910

"They add a bit, show it off as something bigger than it actually is then release the map."

Change 'map' to 'game' and you got a good definition of Treyarch.