User blog comment:AntiScootaTwo/New personalization packs available on Ghosts for Xbox platforms/@comment-1187559-20140709151718/@comment-1187559-20140713175407

I think that Ghosts sold enough for Activision to want to keep funding it. But not enough to meet sales targets, so they want to keep promoting it any way they can. To date this is the only CoD game to sell with DLCs packaged in (Gold edition) as standard.