User blog comment:Argorrath/Call of Duty: Ghosts's "Team Leader Pack" and "Ghosts Insignia Pack" revealed/@comment-1055346-20130925153059/@comment-1055346-20130926180308

"Beth already knew what they were doing with their DLC" - This is the biggest assumption in your comment. Bethesda did not know what direction to take Skyrim DLC, that's why that developer video, featuring all the DLC ideas, was made. Bethesda tells the story that they basically "shut down" for a week and just let their employees play with the developer tools to see what they would make. These ideas were then presented, the best were picked, refined, and turned into DLC. I do not believe for a second that Bethesda had Dawnguard, Hearthfire, and Dragonborn all lined up and decided on once Skyrim was released, specifically because features from all 3 DLC can be seen in the developer video.