User blog comment:Damac1214/Black Ops II Patch Notes + Micro-Transactions on the Way/@comment-1897394-20130313194616/@comment-737493-20130316062740

Battlefield 3's DLC was excellent value for money. 5 map packs which included new weapons and vehicles alongside the usual maps, as well as the minor - yet damn pretty - cosmetic rewards. Each DLC has a different theme of sorts too, which really adds a spot of variety to the shooty-bang-bang-is-that-the-sun-or-a-tac-light gameplay.

Value for money in DLC is where I feel Call of Duty tends to stumble, especially with all the map packs. When it comes down to it, it's four small multiplayer maps with little variety outside of different colour schemes or settings (Core example here - Express and Plaza feel so interchangeable) and a zombie map where zombies zomb about zombing.

It's slightly better than the generic Bombed French village/Belgium forest/French bocage maps of the classic titles, but not by much...

These personalisation packs are never going to be big money makers, so why not just release them for those who have the season pass? It'll be good PR at least!

My thoughts anyway.