User blog comment:Damac1214/Why Call of Duty is Call of Duty, Fallout is Fallout, Halo is Halo, and that they aren't going to be changing anytime soon/@comment-222.153.28.102-20130314084121

I completely agree with where you are coming from. But shouldn't we expect more from our games rather than being happy with developers shelving out the same product year in and year out? I've played and enjoyed every iteration of Call of Duty to date, but even I have to agree that the concept has become rather stale and dated. They could benefit (or fail miserably) from some new ideas. It's only good business sense for Activision to stick to its laurels and continue to release a yearly cash cow and break sales records again and again, but you can only feed people a cheeseburger for so long before they become sick of it and yearn for something else.