User blog comment:Crazy sam10/CoDWiki News - July 05 2015/@comment-24756040-20150705202019/@comment-1187559-20150705202732

Pingu has shades, like Adam Jenson.

Pingu is bblack, which is a Dark colour.

The image was posted by Did, who (at time of posting) had an avatar of Shrek, whom is an ogre that has layers

And that cigrette is made from a gritty material.

According to the Q&A the campaign will be dark and gritty with layers. So we now know the main antagonist will be an augmented Pingu.