User blog comment:Conqueror of all Zombies/Activision and Infinity Ward Hit by Layoffs/@comment-1187559-20170214221408/@comment-402843-20170219145239

Also, the franchise doesn't quite have the same cohesion as other franchises. The stories and settings are all spread apart from one another (even within a subseries such as Black Ops). There's nothing to get attached to besides maybe the MW series, which actually had back to back sequels. People have nothing to get excited about other than having another CoD gameplay experience, but things like supply drop exclusives and enhanced movements are hurting player experiences, so people are just like, why buy CoD over other games?