User blog comment:Cloverfield monster/Why does every single game coming out need to be rated M?/@comment-1858559-20130923041714/@comment-1187559-20130923081954

The rating will be done by the ERSB legislation. They'll make the game how they want then let the rating be given to them. Unless they want the target demographic to be teenagers they'll be perfectly fine with an M rating. Ratings only become an issue if your target demographic is low, but the rating board gives the game a rating higher than your demographic and you need to cut content to make it fit.