Find Makarov

Find Makarov is a non-canon fan made film made and produced by Candadian company We Can Pretend. The video follows closely with Shepherd's speech in Endgame.

Marketing and release
The site was discovered after the website That Videogame Blog received bloody in the mail, with one supposedly being those of General Shepherd and the containing the URL address findmakarov.com and the message "End the war" above.

Upon discovery of the website, a timer was ticking down until the March 2nd, 2011, a date which would coincide with the. Due to the viral nature of the website, the date's significance, the site's IP being registered in, and a simular marketing approach for Call of Duty: Black Ops, GKNOVA6, many belived the timer to show the date for a possible Modern Warfare 3 reveal trailer, causing the site to gain large amounts of traffic.

However on Feburary 26th, Activision, publishers of the Call of Duty series, denied that they were linked to it in any way and declared it to be a hoax. This was proven to be true; on March 2nd, 2011, a video entitled "Find Makarov" was uploaded onto YouTube, with the findmakarov.com website having the video embedded on the page. The official video currently has over 8,500,000 views.

Reception
The video was well recieved by not just fans, but Activision also. Activision contacted We Can Pretend about the video and helped produce a second short film, Find Makarov: Operation Kingfish, which would be premiered at the Call of Duty XP event.

Video
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