User blog comment:JoshCF1/The State of the Call of Duty series./@comment-1427137-20110206030331

As long as it makes money, Activision will squeeze every last bit of juice out of the franchise. It's only been going downhill because there haven't been many improvement or major changes since Call of Duty 4. People mostly buy Call of Duty for the multiplayer, and if that gets stale, largely because it's the same re-used formula for each game, well, yeah, it's gonna go down. I wouldn't expect the next Call of Duty to sell as well as Black Ops did, unless the die hard fans keep pushing those sales to the limit, or if there's something totally new and awesome that comes out of it. But I wouldn't get my hopes up.