User blog comment:Callofduty4/Black Ops III Zombie reveal at SDCC/@comment-1263839-20150625205941/@comment-1187559-20150627165531

It gets treated as though it is the core feature though. That seems to be the only feature everyone clamours about. MP is the close second, and no one seems to care about SP, which is likely why they churn some old story out and call it a day. I'd love to see them make some DLC to expand on Campaign story, and not expand on Zombie story by then making us have to learn this 'story' by jumping though stupid hoops they have the nerve to call "Easter Eggs".