User blog comment:Bovell/Treyarch begins staffing for next project. MW3 announcement next month./@comment-24476373-20110331005821

I'm technically supposed to be inactive, but seeing as I am caught up with the BF3 news, I'll post this comment about DICE's comment on CoD:

Yes. CoD isn't very innovating. Even Robert Bowling said so himself. He didn't exactly say it that way, but he said that "Designing a new engine would be counter-productive". Really. BF3 is making great progress and they COMPLETELY revamped their Frostbite engine. There is definitely a hell of a lot more difference between the Frostbite engines in BC2 and BF3 from what we've seen than the difference from one CoD's engine (I don't know the name of it) to the next. The guys at Treyarch/IW only add a few new things to their engine, while, like I said, the guys at DICE completely revamp their engine. This seems to stress the point that Activision seems to live on their annual CoD sales from hopefuls that end up being disappointed with the game just days after buying it. And most of the lack of sales from BF games, IMO, are from the fact that they don't hype it up as much as CoD does, but that means that they can focus more on the game itself. I'd rather buy a 'Little Hype, Good Game' game than a 'Huge Hype, Bad Game' game. Yes, I know I said game twice twice. And I know I said 'twice' twice.