User blog comment:AntiScootaTwo/Michael Condrey teases Emblem Editor in Advanced Warfare/@comment-31.151.120.186-20140926182147/@comment-1916935-20141001213827

I agree, well sort of. There should be some customization that is unlocked through completing challenges and things like that, but the majority of things should be unlocked from the get-go. I think Uncharted 3 did a very good job at that, and The Last of Us character customization handeled the unlock process very well IMO.