User blog comment:Damac1214/Black Ops II Getting New Personalization Packs on Tuesday, March 4th/@comment-3967954-20140227221941

Isn't the next CoD being developed by Sledgehammer? If Treyarch are building towards something, then surely it'll be years away?

Either way, I'm interested as to why they decided to release these. Perhaps Ghosts' overall sales and DLC sales were a lot lower than expected, and Activision has decided to extend support for BOII? Just a theory.