User blog comment:Cloverfield monster/Why does every single game coming out need to be rated M?/@comment-25496444-20130922202211/@comment-1187559-20130923011917

There's not really any saving being made. Most companies will pick a target demographic and build the game for that rating. If a game is targeted at adults, it'll contain adult themes. While people can claim "But X has 12 year olds playing it", that has nothing to do with what the company is aiming for.