User blog comment:KATANAGOD/Black Ops II Day 1 Preorders Already Beating MW3's/@comment-98.197.86.97-20120505004645/@comment-5607673-20120505023007

Most people pre-order simply because it's Call of Duty. If it was the exact same game, but didn't have Call of Duty in its title it wouldn't have that many pre-orders.