User blog comment:Damac1214/Sledgehammer Interested in Female Leads for Future Call of Duty Titles, Have Already Started Pre-Production for Call of Duty: 2017/@comment-1187559-20150207102600/@comment-3967954-20150207160526

Treyarch are very character- and storyline-focused, whereas IW are more gameplay-focused. Treyarch's characters are always more fleshed out in my opinion.